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How To Choose a Company Name

Business plan? Done. Product line? Done. Contract manufacturers? Done.

Wait a minute . . . did you ever actually decide on a name for your new company? This problem may sound silly, but it happens more often than you would think. People are so excited about their business that they forget to decide on a name!

You want a name that connects with your customers. You want a name that relates to your product and to your industry. Your company’s name should gel with your company’s image.

1. Research name to make sure that it is available.

Just like coming up with a username online, the more common names are already taken. Check on www.godaddy.com or other business directories to check if the name is available.

2. Research the name’s meaning and connotations.

You don’t want potential customers getting confused about how to find your business online. You want to avoid having to continually correct the misspelled version of your name. Keep it simple.

3. Conduct a trademark search.

Do a search at USPTO.gov to get an idea as to whether you can get a trademark or service mark for the name.

4. Test name with focus group of your target audience.

Come up with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make sure that the name doesn’t have any negative connotations (such as when GM named its new car model the “Nova” without realizing that the name meant “doesn’t go” in Spanish).

5. Make sure the name sounds good.

Sometimes names seem fine on paper, but sound awful when said aloud. And if it’s said aloud, make sure people aren’t confused as to how it’s spelled.

Ready to get going? Visit us at https://www.nutrisportpharmacal.com/ and let’s do business!

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Dietary supplements and Nutritional Supplement Manufacturing

Are you Ready to Create Your Own Supplement Line?

Starting your supplement line may be a tricky yet rewarding venture, especially if you have never started any product line before. Having a good idea about the supplement line that you intend to start does not necessarily guarantee that it will be a success. More work still needs to be done in manufacturing or finding a manufacturer for the supplements, marketing, and finding distributors for the supplements.

Important activities when starting a supplement line

You should undertake the following steps to start your supplement line.

  • Formulate a business plan

A business plan is essential to map out important factors that determine the success of your business. It helps in defining the product, its customers, target market, expected growth, and revenue projections.

  • Set up all the components of the business

You should ensure that all the necessities needed for the business are undertaken. This may include getting the necessary business licenses, funding, and doing all the required legal steps. 

  • Get supplier or manufacturer for your supplements

Look for private label manufacturers who will deliver high-quality supplements. Private label manufacturer will provide the products in your supplement brand.

  • Brand and create a unique supplement

After getting a private label manufacturer willing to manufacture the products in your brand, ensure that you have branding features such as having a unique logo to deliver to the manufacturer.

  • Launch your supplement

You’re now ready to sell your product to the market. Advertise your product to the market, find an efficient distribution channel, and start distributing your product to your customers based on their orders.

Extra tips to make your supplement line a success.

 You should consider the following tips to make sure that your supplement line is a success.

  1. Take time and evaluate the right manufacturer for your supplement products.
  2. Define a customer acquisition plan before starting the business.
  3. Ensure that you find the right distribution channel for your supplement products.
  4. Take time while designing your branding features. It is the key to making sales.
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