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How To Choose a Company Name

Business plan? Done. Product line? Done. Contract manufacturers? Done.

Wait a minute . . . did you ever actually decide on a name for your new company? This problem may sound silly, but it happens more often than you would think. People are so excited about their business that they forget to decide on a name!

You want a name that connects with your customers. You want a name that relates to your product and to your industry. Your company’s name should gel with your company’s image.

1. Research name to make sure that it is available.

Just like coming up with a username online, the more common names are already taken. Check on www.godaddy.com or other business directories to check if the name is available.

2. Research the name’s meaning and connotations.

You don’t want potential customers getting confused about how to find your business online. You want to avoid having to continually correct the misspelled version of your name. Keep it simple.

3. Conduct a trademark search.

Do a search at USPTO.gov to get an idea as to whether you can get a trademark or service mark for the name.

4. Test name with focus group of your target audience.

Come up with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make sure that the name doesn’t have any negative connotations (such as when GM named its new car model the “Nova” without realizing that the name meant “doesn’t go” in Spanish).

5. Make sure the name sounds good.

Sometimes names seem fine on paper, but sound awful when said aloud. And if it’s said aloud, make sure people aren’t confused as to how it’s spelled.

Ready to get going? Visit us at https://www.nutrisportpharmacal.com/ and let’s do business!

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How do You Choose the Right Protein Powder Manufacturer?

Choosing the right protein powder manufacturer is an essential factor in ensuring that your protein supplement line operates efficiently and continue to get more customers. Hundreds of manufacturers promise that they deliver high-quality protein supplements, but there are only a few who may work for you. While choosing a protein supplement manufacturer, you should check for the following factors.

  1. The ingredients used by the manufacturer and their authenticity

Supplement contents is a vital factor in deciding the right protein supplement manufacturer for you. You should always check the ingredients used by the manufacturer before deciding on which manufacturer to contract. The ingredients in protein supplements are some of the factors that customers consider before buying your protein supplements. You should, therefore, ensure that your manufacturer has the necessary protein ingredients for your supplement line to be successful.

  • Compliance with manufacturing rules and regulations

Before choosing a protein powder manufacturer, always ensure that the manufacturer has complied with all the relevant laws and regulations. This ensures that the supplier provides the necessary manufacturing contents and provides safe protein supplements for consumption.

  • Private customized label

This factor is relevant if you need to have a protein supplement line with your unique brand. If such is the case, ensure that you choose a protein, a manufacturer that supports private labeling for your products.

  • customized formula

 Establishing a successful protein supplement brand may also require having a unique protein supplement which may have a different taste, color, or ingredients.  In such cases, always ensure that the manufacturer you choose can allow customized formula for protein supplements.

  • Order fulfillment reputation

Ensure that researches the manufacturer to know whether they fulfill their orders and whether they do so in the required time frame. Manufacturer order fulfillment is crucial since It also determines whether your customers will have their orders fulfilled.

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