Right now around 75 million people in the United States, Europe, and Japan are experiencing some kinds of bone health concerns. The statistics show that the amount of people with bone and joint health problems is growing at a fast pace as more baby boomers around the world are entering their 60s and 70s. And with the rise in a number of bone and joint health concerns, more consumers are increasing their consumption of dietary supplements, which makes now a great time to join that market.
The demographic is getting increasingly younger
Older people are not the only joint health supplement consumers anymore, as recently this market has expanded greatly from what was previously a middle-aged and senior demographic to also include young adults and sometimes even adolescents. That is because joint issues are a part of competitive athletic sports, and many analysts have identified the same trend. Traditionally the joint category of the market has been targeted mainly to an aging population. And this is still the most important segment of the market, but there is a younger, more vibrant part of the population out there that is also concerned with their joint health and finding natural relief from the consequences of some of their more dangerous activities.
Ingredients that are on the Rise
Turmeric, collagen, and hyaluronic acid, which are often being commercially praised by big-name celebrities, are now taking the lead in the global joint supplement market. What you want to include in your private-label joint products are ingredients that can reduce inflammation, hydrate joints from within, and refurbish both joint and bone strength. Turmeric, collagen, and hyaluronic acid can become a perfect foundation to do all three things.
One of the most hyped products on the overall dietary supplement market is collagen, and it has been this way for a long time. You should try partnering with a manufacturer that can create your custom collagen powder in a GMP-compliant and FDA-registered facility and with competitively low MOQs.
Are the gears turning?
There are several possible avenues for your private label brand to explore considering that younger adults and adolescents are now also interested in getting ahead of their imminent joint health decline. Looking from a marketing standpoint, you will be able to create an entire line of joint health products, as many manufacturers have ready-to-go stock options for both adults and adolescents, and can also produce your custom formulas. Custom supplement manufacturing is now using next-gen machinery that is capable of the bigger work orders and built to manufacture your new products to an incredible level of quality, right on time, and on your terms. They will be able to handle all of the manufacturing, label design, packaging process, and order fulfillment, so all you will have to do, besides creating custom formulas, is concentrating on branding and marketing.